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Our Story

Invest Consistently and Responsibly

Formosa Equity was founded with the goal to bring carefully vetted multifamily passive investing opportunities to busy professionals.

We remove the hassle and headache being a landlord and strive to generate consistent cash flow and appreciation upsides for you.

How We Started

After 10 years of working in startups, disruptors, and corporate America, Simmy and Jason realized exchanging precious time and energy for 3% raise and 3 weeks of vacation isn't a fair trade. Wanting more control over their time, they embarked on a mission in building passive income streams to free themselves from the W2 job constraints.

After acquiring a single family rental portfolio in Texas and Florida, Jason founded Formosa Equity to accelerate the mission through multifamily investing and to help more friends avoid common investing pitfalls. We understand the difficulty and hesitancy for busy professionals to invest in real estate. We made it a part of our mission to help you understand the risk and reward of this asset class and put your hard earned money to work.

The multifamily asset class is chosen because of its scalability and resiliency to economic downturns. Quality housing will always be in demand with housing shortage now becoming a national issue. We work with experienced and trusted partners in markets with macro indicators that outperform the national averages with the goal to provide affordable and desirable housing.

"Time is really the only capital that any human being has, and the only thing he can't afford to lose."

- Thomas Edison

The Pillars of Formosa Equity

We Are an Open Book

We believe trust is earned through time tested transparency and honesty. Ask us anything!

We Scrutinize

We question every number and assumption to ensure downside risks are understood and mitigated for our investors.

We Make It Happen

Whether there's headwind or tailwind, we do what it takes to execute the business plan to put investor interest ahead of us.

We Win as A Team

Our mission is multi-dimensional. This is a team sport and we strive to achieve results by working together.

The Team

Jason Hsieh

Co-Founder, Managing Principle

Jason is an engineer, real estate investor, and licensed realtor. He has a combined 10+ years of experience on rocket propulsion (SpaceX), electric vehicle (Seres), and electric aircraft (Joby).

Jason is passionate about cultural cuisine and immersion, basketball, and all things real estate, especially in sharing the benefits and potential of this asset class with friends and family.

Jason is a first generation immigrant from Taiwan. He spent his teens in central NJ and later got his Bachelor's degree from Rutgers University and Master's degree from Cornell University in Mechanical Engineering.

He currently lives in San Jose, CA with his wife, Simmy, and dog, Enzo. When he is not working, you will find him on local basketball courts, bike trails, or entertaining Enzo with Simmy.

Simmy Lu

Co-Founder, Investor Relations

Simmy is a product marketing professional in the life science industry for over 10 years. She has taken various lab automation and Next Generation Sequencing (NGS) technologies from development to commercialization to help scientific discoveries to  advance human health.  

Simmy spent her high school years in Dallas, TX after moving from Taiwan to the U.S. at a young age. She then earned her Bachelor’s degree in Biochemistry from the University of Wisconsin - Madison, and Master’s degree from Johns Hopkins University in Biotechnology.

Having lived in different countries and cities throughout her life, Simmy continues to be a big travel enthusiast and adventurer for various cultural cuisine. Besides playing basketball with friends for leisure, she also enjoys outdoor activities and making the most fun out of routines together with her puppy and husband every week.

Business Advisors

Gino Barbaro

Co-founder of Jake & Gino

Gino Barbaro is an investor, business owner, author and entrepreneur. As an entrepreneur, he has grown his real estate portfolio to over 2,000 multifamily units & $250,000,000 in Assets under management. 

Gino and his partner, Jake, are  teaching others how to do the same through Jake &​ Gino, the premier multifamily real estate education community. To date their students have closed 60,000+ units and have $4 Billion in Deal volume!

He is the best-selling author of three books, Wheelbarrow Profits, The Honey Bee and Family, Food and the Friars. He currently resides in St. Augustine, Florida with his beautiful wife Julia and their six children.

Bill Ham

COO of Broadwell Property Group

Bill Ham is the Chief Operating Officer and the driving force behind Broadwell Property Group. He has upwards of 20 years’ experience in Real Estate with a proven track record of identifying, acquiring, operating, and divesting of large footprint Multifamily Housing. Bill can be seen and heard on countless podcasts and webinars as well as standing on stage giving presentations at trade shows and other forums both online and off.

Ham is a Real Estate Entrepreneur, a sought-after speaker, an author, and an operator but his real passion lies in education. He has been a coach and mentor to the future titans of Multifamily. Over the years he has counseled hundreds of students who have gone on to close countless millions of dollars in their own deals, many crediting Bill with their success.

Bill was born and raised in Middle Georgia where he honed his craft opting to move to the big city of Atlanta in 2015 to expand his reach. He has a wife, Yvonne, and two dogs Jake and Lola. He loves gardening, water skiing, and hiking.